However, brands and online marketers seized the moment and saw in these social platforms the best playground for brand advocacy and promo. That’s what your brand needs, and it doesn’t even have to be thirsty. Also, page authority (and general domain trust) is a very clear indicator of a site’s status and overall SEO tactics.
Off-Page SEO vs On-Page SEO vs Technical SEO
Google’s Quality Rater guidelines put a lot of emphasis on online reviews. E-E-A-T has quickly become a super important off-page SEO ranking factor. If I wanted to increase my branded search totals, I’d look to improve this number over the next few months. Or your brand name plus a word or phrase (“Backlinko SEO tools”).
Get more reviews online
With tools like Canva, you can create infographics very easily and can also measure how well your infographic is performing. These are the mostly liked and shared content and beware there are bad infographics too. You can make your SEO Anomaly design attractive with good color combinations, charts, icons and graphs along with the most important data.
- By optimizing these signals, you can show search engines that both users and other websites endorse your pages as high-quality outlets, which will make them favored by search algorithms.
- It helps to create a checklist so that you don’t miss anything important.
- As your content gains more links, it boosts your domain authority, making it easier to rank for competitive keywords.
- And you shouldn’t just include them for the sake of it—they should also be valuable for users.
- Which is especially useful if you syndicate content on platforms like LinkedIn.
Not only can events engage your audience, but they can also benefit you by creating buzz around your business. Doing so shows that you value your customers’ business and feedback. Very few other platforms allow you to have open discussions with potential customers who are already asking questions about what you have to offer. And it’s great for you because it gets your brand in front of a new audience. Content syndication refers to republishing content on one or more websites.
Off-page SEO vs. on-page SEO
You can use content syndication to increase the reach of your best-performing blog posts. High-quality content is more likely to be shared and linked to by other websites. If you want your page to display prominently in the SERPs, use schema markup. Schema markup, or structured data, is code that helps search engines better understand and categorize web pages. Make sure you use a unique title tag for every page to inform search engines and users what each page is about. In order to show your website in search engine results pages (SERPs), Google has to know what your page is about.