Optimizing these elements can significantly improve the on-page SEO experience. Google prefers responsive mobile websites when determining its rankings to accommodate most web traffic now driven by mobile devices. While not directly influencing Google’s rankings, the meta description plays a pivotal role in attracting clicks in SERPs by providing a compelling summary of page content. For example, you can see these results with the metadata when you search on Google.
If you’ve ever considered a page ranking at the top of Google to be “lucky,” think again. For any such lucky duck, majestically perched at the top of the SERP, you can rest assured there’s a host of legwork going on beneath the surface to make this possible. Learn how the roles of SEO and social media differ, so you can get better results from each.
Use relevant keywords and always include the main or secondary keywords in the description. You need to encourage clicks by offering value to searchers from a user experience point of view. Organize your content with clear and hierarchical headings (H1, H2, H3, etc.).
Even today, we start with keywords, and it remains the most basic form of on-page optimization. Enter any domain, and we’ll show you top competitive SEO metrics like Domain Authority, top pages, ranking keywords, and more. Enter any domain, and we’ll show you top competitive SEO metrics, such as Domain Authority, top pages, ranking keywords, and more. Search engines use automated bots called “crawlers” or “spiders” to scan websites. These bots follow links from page to page, discovering new and updated content across the web.
- We’re also answering additional adjacent questions and showing you how to optimize your pages for search engines.
- To ensure your site pages rank for the proper intent, be sure to include the focus keyword for each page in the title.
- Backlinks are one of the most important ranking factors (more on this later).
- What you input into your title tag field will show up here in search results, although in some cases Google may adjust how your title tag appears in search results.
- Keywords that are placed closer to the beginning of the title hold more weight.
On-Page SEO Checklist: The Complete Task List for 2025
This will help search engines know to show your site to potential clients in your geographical area. Even if your business isn’t location-specific, it’s important to clearly display your contact information on every page of your site. It helps build your credibility for Google and (duh!) makes it easier for your customers to reach you! Read more about improving your local SEO and boost your foot traffic.
We’ll also discuss the importance of including images in your content. They should know where to click and how to navigate through SEO Anomaly your site. A beautifully designed website is nice, but you should make it your top priority to create a user-friendly website first. Adding videos to your site is a bit more complicated than images. And ranking your videos on Google (or YouTube) comes with its own set of challenges.
Make sure this factor is part of your content marketing process. It’s essential to optimise them properly to maximise your rankings. Optimising your content is essentially about making it more relevant to your target query.
Make it Super Simple & Readable
When someone performs a search, the clickable link in the search results is pulled from the title tag you set for the page. On-page SEO refers to optimizing content and web pages to gain better visibility in search engines while improving the experience for users who visit your site. The best practice for adding image alt tags is to create alt text that describes the image and that includes your target keyword or phrase. If your title tag is too long, then the search engines will cut off your page titles in the SERPs. You want readers to be able to see the entire title tag so that they’ve got a clear understanding of what the content is about.
Utilizing search intent in SEO is about discovering what searchers want to get when they plug in a search query and then providing that information. A list that would be even better and more complete with a link to my SEO audit post. This time, the link to my competitor’s page is part of a big list of resources. Unlike graphs and screenshots, blog post banners serve no practical purpose.
The first is the checklist template that you can customize to your liking. You can print it out or make a copy of the Google Doc to use when publishing pages or running content audits. Heading tags also enable Google to surface your page in results for more specific queries related to the page, allowing you more opportunities to appear on the first page of Google. The biggest thing to remember with headings is to make sure they’re descriptive.